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Content Marketing

Across the world – Search Engines are giving increased priority to Good Quality Content in the search results.

With People relying on Search Engines & Social Media to find answers about practically everything, Content marketing has emerged as one of the most prominent Digital Marketing Tool.

Viral Content Marketing can lead to online authority, brand awareness and increased sales.

Many a times we come across:

  1. Content that makes us Sit Back and Read no matter How Busy we are  
  2. Content that leaves a long Lasting Impression on our minds
  3. Content that we find Meaningful/Enjoyable and want to Share with others
  4. Content that leads us to Take Preventive/Corrective Action before it is too late

Cashing on this trend, Top companies across industry verticals are leveraging Content Marketing to drive inbound traffic to their websites.

Leveraging Content Marketing, you can:

  1. Promote Content relevant to your Product/Service Business
  2. Engage with Existing/Prospective Customers by creating awareness about your Product/Service Need
  3. Promote your Brand and build/enhance a loyal customer/prospect base

For Content Marketing, you typically need to:

  1. Create Right Content: To be recognized as thought leaders and create awareness online, Brands need to identify and create content that engages their prospects and customers
  2. Publish Content: Identify the most appropriate Channels for Distributing the Content in line with budget and other campaign objectives
  3. Amplify Content: Once Content has been created and published, Enhancing its reach using Paid/Organic Promotions and continuously monitor the results

Running a Successful Content Marketing Campaign needs Sales/Marketing Staff to understand marketing platform’s capability and audience preferences in detail and as such, Campaign’s Success depend on the social media professional’s skill to a large extent.

Since companies are keen to derive Return on Investment (ROI) on Content Marketing Campaigns, expertise in Design, Distribution and Monitoring of such campaigns become an important Skill for Mid-Senior Level Digital Marketing Job.

It also acts as one of the key skills that set apart experienced Sales & Marketing Professionals from their peers and enhance their chances of getting hold of better job opportunity in Digital Marketing Domain.

KnowledgeWoods Content Marketing Training has been developed to assist participants with in depth understanding of the overall Process and Tools through Trainer led interactive discussions and Hand-On Practice Labs.

After successful completion, the participants will be able to Conceptualize, Execute and Analyze Content Marketing Campaigns in line with identified business objectives.

    Key Features

    • Designed & Developed by Practicing Professionals
    • Aligned to Global Standards
    • Real World Scenarios to introduce Key Concepts
    • Email based Query Support
    • Hands-On Exercises/Labs to Practice Newly Acquired Concepts in Business
    • 24/7 Access to Resource Center comprising of Videos Links, Templates, Checklists, Road Map etc.

     

     

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